Stella Bernrain sets new course

Fresh momentum in the Swiss chocolate market

Swiss chocolate producer Stella Bernrain is entering a new era. With the relaunch of its STELLA brand, the heritage company is investing in the future and broadening its focus. Alongside its longstanding expertise in developing and producing premium private label chocolates for customers worldwide, Stella Bernrain is now turning more directly to chocolate lovers.

STELLA – Swiss Chocolate with Character

The new STELLA brand identity is bold, fresh, and contemporary. Guided by the claim “Swiss Chocolate with Character”, STELLA connects its rich tradition with forward-looking values: innovation, quality, and sustainability. The brand stands for authentic Swiss craftsmanship, responsibly sourced ingredients, and a spirit of creativity that brings surprising new ideas to the chocolate market.

A new generation of chocolate snacks

STELLA’s new look launches together with an exciting product innovation: three snack bars designed for life on the go and indulgent moments in between.

• Milk & Pretzel – silky milk chocolate meets crunchy salted pretzels
• Coco & Cashew – with exotic coconut & cashew filling
• Berry Crunch – fruity berries with a crisp bite

All bars are organic and Fairtrade certified, wrapped in sustainable paper packaging, and showcased in a vibrant, modern design. They will be available starting in October, with distribution gradually expanding thereafter.

A promise for the future

“With STELLA, we are reimagining what Swiss chocolate can be,” says Robin Auer, Head of Marketing at Stella Bernrain. “Consumers today want more than just excellent chocolate – they are looking for an experience that combines enjoyment, responsibility, and surprise. That’s exactly what STELLA delivers: Swiss chocolate with character.”

About Stella Bernrain

Founded nearly a century ago, Stella Bernrain is a Swiss family-owned company with deep expertise in developing and producing high-quality chocolate specialties for private label customers worldwide. With the relaunch of the STELLA brand, the company is shining a spotlight on the Swiss market, inspiring chocolate fans with creative flavours, contemporary design, and innovative new products.

More information: www.stellabernrain.ch / www.chocolatstella.ch

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